The Benefits of Using Mystery Shoppers to Get Constructive Feedback

The combination of data analytics and mystery shoppers allows you to gather valuable customer insight and stay organized.

Mystery shoppers have been around for decades, but with advancing technology, they have become a more valuable asset for companies than ever before. Using mystery shoppers not only gives you an unbiased view of your company but by combining it with analytics you can identify potential issues and trends.

Here are the benefits of using mystery shoppers and data analytics:

Actively Manage Brand Perception

In today’s highly competitive market, it is essential to have an understanding of how your customers perceive your business. By using mystery shoppers, you can get a realistic and unbiased opinion of your company across a series of data points. You can analyze customer service, pricing, store cleanliness, and other variables to see what a customer’s experience is truly like. Using advanced analytics, you can then identify any concerning trends and address them right away if necessary.

Unbiased Employee Evaluations

When a mystery shopper enters your store, they aren’t aware who your best performing and worst performing employees are. A mystery shopper enters the store with no biases, which gives you unique insight into how your employees—from the top achievers to the lower echelon—perform when you are not there watching them. Analyzing the information collected from all mystery shoppers will give you a more realistic view of who your best employees are and you just might be surprised.

Competitor Analysis

Another way to utilize mystery shoppers to the benefit of your business is to send them to competitor stores. Collecting and analyzing that data provides metrics to compare your own store’s success against. How are you matching up in regards to pricing? Did you competitors offer better customer service to the mystery shopper? What was the overall store experience? Mystery shoppers do not know who they are working for, so they will rate your store and your competitors unbiasedly, which gives you extremely valuable insights.

Determine Viability of New Policies

If you are going to implement a new policy, it’s best to see it in action. You want to ensure that the policy is perceived well and that your employees are actually following the new rules as they should be. Utilizing mystery shoppers and analyzing the data collected allows you to assess the viability of the policy and make an informed decision as to whether changes need to be made.

MyFieldAudits Can Help You Gather and Utilize Mystery Shopper Data on a Digital Platform

If you are interested in utilizing mystery shoppers at your business, doing so without data analytics would be a mistake. MyFieldAudits can help you gather mystery shopper data and easily analyze it to identify essential information. With real-time and accurate data you can make informed decisions about your business operations, employees, and policies. If you are interested in learning more about how MyFieldAudits can help you integrate data analytics into the mystery shopper process, contact us at info@MyFieldAudits.com today.