Improve Client Retention with Digital Audits and Analytics
Transparent Business Practices are Crucial to Keeping Your Clients Happy
As you are hopefully aware of by now, Food Service Management companies are under stricter scrutiny than ever by their clients. If your clients aren’t happy with your performance, they will have no problem with moving to a different service provider if they don’t see a change. This could include a lackluster health inspection, a customer complaint, or just a general absence of transparency. Lost business costs you both money and reputation.
Can You Afford to Lose a Client?
It’s no secret that the foodservice industry is competitive. Management companies always have to be on their game in order to stay relevant in the field. If a client comes to you with concerns about the way you are running their business, especially in comparison to your competitors, ask yourself if your current business model is worth the loss in revenue. Your answer should always be no.
Losing a Client Means Damaging Your Reputation
You don’t want to be known as the company that can’t keep their clients happy. Losing a client will have larger effects than just the loss of revenue that happens in the moment. Long-term, if you lose a client, people will begin to question why that client left. Or, the client will leave a negative review. Information about your company floating around the Internet is easily accessible. If potential clients don’t like what they see, you can be guaranteed that you will have trouble gaining their business.
When Improving Client Retention, There Are a Few Key Tasks that Will Need to be Done:
- Identify the metrics your clients are most interested in. This could be customer satisfaction, health inspection data, billing accuracy, etc.
- Set up data collection. Based on the metrics that your clients would like tracked, you will need to create a checklist or an audit to keep an accurate record that your client will be able to use.
- Share your reports. From the analytics tool, simple reports should be generated and shared with your client. This will show your client that you are ensuring complete transparency and comprehension of the work you are doing for them.
MyFieldAudits Can Help You Maintain Client Retention and Ensure Reputation Safety
MyFieldAudits is the best choice to help you maintain client retention as well as your reputation. With MyFieldAudits’ easy-to-use interface and various digital forms, you will be able to collect, analyze, and share any type of information your client could possibly want. To learn more about how MyFieldAudits’ platform can help keep your client base satisfied, contact us today at info@MyFieldAudits.com.