Franchise Brand Consistency: Why It Matters and How to Get It

Learn how analytics can help you maintain franchise brand consistency

The number one most important reason you need franchise brand consistency is to attract and retain customers. Customers need to feel confident that they will have the same good experience when they patronize any one of your franchise locations. If any one of your franchisees is deviating from brand standards, this will negatively affect the overall brand and your business.

Brand consistency needs to be achieved in multiple areas including:

• product/services
• customer service
• operations
• marketing
• quality control

However, you don’t necessarily want to require all franchise locations to do everything exactly the same. You need to allow some amount of autonomy to help individual franchisees stay engaged with the business and motivated to make their locations excel, while also ensuring that they don’t stray too far from your standards. Here’s where a good tool for site auditing and analytics becomes invaluable.

What You Need to Monitor and Maintain Franchise Brand Consistency

Consistent Audit Criteria

If you want to compare franchise locations to the brand standard and to each other, you need consistent criteria for site audits and other data gathering activities. All of the area managers or other staff performing the audits should be using the same form with the same questions. This is easy to ensure when you use a digital tool that allows for a single audit form to be populated to all auditors’ computers, tablets, or smartphones and updated as needed with the push of a button.

Digital Auditing

Using digital auditing rather than pen and paper offers many benefits. First of all, the individual auditors will save time. Perhaps more importantly from a franchisor’s perspective, digital auditing allows for faster insight-gathering and action. With the results of the audits instantly available in the cloud, you can immediately run reports on them to identify problems and correct them before they have a chance to do more damage.

Shareable Insights

Insights from reports that are generated in the cloud can easily be shared in the cloud. This allows for faster communication with your franchisees and faster improvement in their adherence to brand standards.

MyFieldAudits is the Tool for You

MyFieldAudits is a digital tool specifically designed for digitizing the site auditing process and helping franchise businesses improve on their key metrics. To learn more about using MyFieldAudits at your franchise, please contact us at info@MyFieldAudits.com.