4 Ways to Increase Restaurant Sales

Do you have the tools to analyze your efforts?

Although there are many ways that restaurants can increase profits—from reducing labor costs to cutting portion sizes to increasing prices—there are only 4 ways to increase sales.

1. Increase New Customers

Growing your business by finding new customers is a common model for many industries, not just the restaurant industry. There are a variety of marketing tactics that can be used to support this goal. Whichever you choose, it’s important to track the results appropriately. Don’t just track how many new customers you get per marketing dollar—though that is important. Track how much new customers from different sources buy. This will help you focus your marketing budget on the campaigns that are giving you the biggest sales boost for your money.

2. Increase Visit Frequency

Keeping your existing customers coming back for more is also very important. This requires ensuring a great customer experience through quality food, atmosphere, service, and pricing. You’ll want to track performance in these areas to make sure your restaurant is always delivering the experience customers expect and enjoy. You can also track customer complaints and online reviews to get the customers’ view of your performance. Rewards programs and other incentives can also be very useful for encouraging repeat dining.

3. Increase Spending Per Visit

When customers order more items, restaurants make more money. One way to encourage this behavior is to implement a restaurant rewards program. You also want to make sure your staff is trained on the most effective way to upsell various menu items like desserts, appetizers, and drinks. You can track employee performance to see who is the most successful at upselling and then use them as a model for training others.

4. Increase Table Turn

If satiated diners are sitting at their tables waiting for the check while hungry customers wait in the vestibule, you’re not optimizing your table turn. All the activities involved in table turn, from presenting and collecting checks to bussing and resetting tables, should be attended to in an efficient manner so you can seat more customers each day. Tracking metrics associated with these activities will help you pinpoint areas where improvements can be made.

MyFieldAudits Helps You Track Performance

No matter which of these 4 strategies you are using to increase sales at your restaurant, you need to have a tool for tracking your efforts. MyFieldAudits is an excellent choice. It supports digital auditing as well as other data sources, giving you the power to collect and analyze data on all kinds of metrics related to restaurant performance. With real time reporting, you’ll be able to get actionable insights you can use to gauge your success and improve results.

To learn more, contact us at info@MyFieldAudits.com. Free demos are available.